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Industry: Beauty Industry: Hands and Feet
Personal Health Care Products
"The timing of Salesforce implementation was great - without Salesforce it would have been difficult to manage client demand for our new Shellac product. Salesforce and Red Sky Solutions played a key part in the success of this product introduction. "
Solution
Enterprise Edition – Sales Cloud
Multiple Custom Objects to capture Store, Salon and Field Event information AppExchange Solutions for data de-duplication, eblast and survey tools
Red Sky Solutions Professional Services for implementation and development
Challenges
  • Lack of visibility of data, duplication of data, obsolete data
  • 30+ Separate Databases across many departments including: Access, Excel, ACT!, MySQL
  • Department databases not communicating with one another
  • Needed current, valid data
  • Needed central location for all departments to access information
  • Unable to identify customer base
  • Unable to target and segment customer groups
  • Needed to integrate mainframe system, call center and public website
  • Web-to-lead didn’t exist – needed to capture website conversions – potential new customers
Results
  • Salesforce is the central depository for all data
  • Salesforce consolidated data; eliminated 30+ databases
  • Timing of Salesforce launch was key for success of new product introduction
  • Salesforce has helped four departments to manage information together: Marketing, Sales, Education and Business Services
  • Locator tool not only finds a Salon, but can also locate a Salon that specializes in a particular service
  • Two-way communication with departments
  • Marketing dollars can now be measured and spent more productively with better focus
  • Visibility to attributes and activities of customer base, can search and report
  • Capture and track touch points with distributor partners
  • Information in Salesforce is available anywhere via the web and data is updated LIVE (Reporting, etc)


“We knew Salesforce was not going to be plug and play – Red Sky Solutions helped us customize to get what we needed with a diverse CRM. Red Sky is very responsive and solutions oriented.”

Kim Natale
Vice President of Marketing
Creative Nail Design, Inc.

“One of the primary reasons Salesforce was chosen is
because it is easily accessible in the field – web-based
and sales focused – not just a CRM.”

“It has been great working with our Project Manager
at Red Sky Solutions. She always provides helpful
suggestions and helps us find a better way to resolve
issues. She is always very conscious of my time and
most importantly keeps us within budget and lets us
know if we are going over.”

“Red Sky is a great middleman between Salesforce.com
and CND. Our project manager continues to keep us
informed, steers us in the right direction and keeps us
within job scope.”


Stefanie Asselmann
Associate Marketing Manager
Creative Nail Design, Inc.